Wright Advisory
Find your leak
0:00· 0%· enquiry 12%
AI-infused marketing for SaaS founders

We engineer demand.
You engineer the product.

Strategic planning, deployment and maintenance of a bespoke, intentional marketing blueprint. An engineered approach to customer acquisition that sells while you build.

01Generate
Leak: invisible online
−£38,000 / yr

Websites that don't rank on Google or feed the AIs don't get found. No visibility, no pipeline.

basis: SaaS at £40k MRR, 15% of pipeline now AI-referred

Traffic, engineered.

SEO and AEO automated engines publishing and optimising daily. The modern buyer asks AI before they ask Google. Your content needs to be actively answering their questions, capturing traffic.

02Capture
Leak: anonymous traffic
−£52,000 / yr

Most SaaS sites convert under 3% of visitors into a known contact. Every nameless exit is paid-for attention, given away.

basis: 4,000 monthly visitors, £45 avg. acquisition value

Traffic captured, leads logged.

Lead magnets that deliver genuine value capture potential customers at every entry point. Anonymous traffic gives away revenue.

03Work
Leak: leads left cold
−£29,000 / yr

Most lost trials were never spoken to again after one follow-up. Not a sales problem, a missing system.

basis: 120 leads/mo, 8% recoverable with automated nurture

Leads, worked.

Nurture the sale. Share benefits and squash common pain points through consistent communications. Leads left cold become a graveyard of lost revenue.

04Convert
Leak: founder is the checkout
−£64,000 / yr

We convert while you sleep. Founder driven pipelines cap growth at your calendar.

basis: 20 lost self-serve conversions/mo at £22 MRR, 12-mo LTV

Customer acquired. Revenue generated.

We've just turned a stranger into one of your customers, completely hands-off for you. If every deal needs your time, you become the bottleneck.

05Retain
Leak: won, then ignored
−£33,000 / yr

Customers who feel like a number leave quietly. Most SaaS churn lands in the first 90 days. Winning them was the easy part, keeping them is the hard part.

basis: £40k MRR, cutting monthly churn from 5% to 3%

One-time purchases, turned MRR.

Smooth, automated, AI infused onboarding. The customer journey inside the product is nurtured to make sure they stay.

06Grow

Happy customers, compounding.

Referral rewards result in customer loops, the cheapest way to acquire new customers. Let your customers do the selling for you. Now the revenue model compounds; it feeds itself.

You just travelled through Stage 01 of our own funnel

Still wondering what the meter is on your page?

0%
estimated likelihood you'll enquire, scored from your behaviour on this page

Same system. Same tracking. Same leak finding.
Pointed at your product instead of ours.

Run the free Leak Finder →

How much revenue are you missing out on? Where does your funnel leak?

8 taps. 1 slider. 60 seconds. A scored teardown of all six stages: benchmarked against SaaS industry standards, priced in £/yr from your MRR, with one fix per weak stage you can implement today.

Run the free Leak Finder No discovery call · No long-winded typing · Your bespoke report on screen instantly